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仙境传说ROxNICE CREAM联名快闪店

Packaging
《仙境传说:守护永恒的爱》x Nice Cream
《仙境传说:守护永恒的爱》是由心动出品的大世界冒险MMORPG手游,NICE CREAM是一家专注做好吃低卡食品的品牌。NICE CREAM在品牌视觉上有强烈的个人风格,用纯文本的视觉风格表达对信息价值的关注和强调,尽可能的减少视觉装饰,以一种纯粹的形式表达他们对于食品的态度,这种专注的态度和RO的产品理念非常契合。
本次联名是为RO2.0的大版本更新做预热,我们想通过和有趣的品牌合作,让玩家看到一个不一样的RO,同时辐射到非玩家群体,让更多喜欢游戏的人关注和体验到全新的、有趣的、纯粹的RO2.0​​​​​​​。

RAGNAROK M:ETERNAL LOVE  is a open world adventure MMORPG from XD, NICE CREAM is a brand that focuses on making delicious and low-calorie food. NICE CREAM has a strong style in their brand visuals. They use a text-only visual style to express their focus and emphasis on the value of message, with as little visual decoration as possible. This dedicated attitude fits perfectly with RO's product philosophy.
This co-branding is a warm-up for the major version update of RO2.0. We want to show the players a different RO by collaborating with an interesting brand, and at the same time radiating to non-gamer groups, so that more people who like games will pay attention to and experience this new, interesting and pure RO2.0.
Credits
Designer's Concepts
《仙境传说》中最萌最可爱的“波利利天使” 是玩家心中RO的代表形象之一,一直伴随RO亮相各⼤展览和线下活动,深受玩家喜爱。本次联名活动标识的创作灵感就来自对波利形象的抽象艺术表达​​​​​​​,通过两个品牌最具有代表性的视觉风格,延展创造具有新意的图形。

The most adorable and cute "Polly Angel" in The Legend of Wonderland is one of the representative images of RO in the hearts of players, and has been accompanying RO at various conferences and offline activities. The creation of this co-branding is inspired by the abstract artistic expression of Polly's image, using the most iconic visual styles of both brands to create new and innovative graphics.​​​​​​​
仙境传说ROxNICE CREAM联名快闪店
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仙境传说ROxNICE CREAM联名快闪店

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